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FinnStyle Adds Sauna Products to its Roster

FinnStyle Adds Sauna Products to its Roster of Modern Finnish Design Merchandise

MINNEAPOLIS, MN June 18, 2013 - When it comes to the sauna, the Finns are experts. They invented and introduced the world to this tranquil practice, which is now widespread. In the U.S. alone, there are more than a million saunas. To provide sauna users and owners the authentic Finnish experience, FinnStyle, the largest online retailer of modern Finnish design goods in the U.S., is expanding its offerings to include sauna accessories.

"With the popularity of custom saunas on the rise, FinnStyle can cater to customers who want to make their space peaceful and relaxing," said Chad Trent, director of marketing for FinnStyle. "And by providing products created by the experts of sauna, our customers will know they're getting the best."

From buckets and ladles to oils and thermometers, FinnStyle offers a wide range of sauna products to furnish and pamper. Included in this new product category are two Finnish brands exclusive to FinnStyle. Rento is aimed at providing a new perspective on the old school tradition of the Finnish sauna. Find a range of high-quality, contemporary products including sleek aluminum buckets, ladles and thermometers as well as simple textiles and fresh scented sprays, oils and soaps.

Lapuan Kankurit offers a range of luxurious textiles inspired by the great outdoors. Customers will find an array of woven seat covers, towels and wash mitts adorned with patterns of birch branches and leaves. Lapuan Kankurit is a family operated business that began as a wool and felt boot company in 1917. Today, modern weaving techniques, top designers, and professional staff with a responsible attitude toward the environment, traditions and people make this brand stronger than ever.

In addition to these two exclusive product lines, shoppers will find other reputable sauna products such as wooden signs and light fixtures, as well as an assortment of skincare products and sauna thermometer styles. For more information, visit

About FinnStyle
Nestled at the edge of downtown Minneapolis, Minnesota, FinnStyle specializes in offering the widest selection of high-quality, Finnish-designed merchandise in the United States. FinnStyle's one-of-kind shopping experience is aimed at widening perspectives, inspiring lifestyles and promoting creativity. Founded in 2002 by Ben Horn, FinnStyle began as a brick and mortar retailer, with the addition of the website following shortly after. Since FinnStyle's inception, the independently owned company has grown significantly year after year. Carrying 2,000 products from more than 20 Finnish brands, FinnStyle has served over 40,000 satisfied customers from nearly 100 different countries.

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