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FINNSTYLE ADDS ALESSI TO ITS ROSTER OF MODERN DESIGN PRODUCTS


FINNSTYLE ADDS ALESSI TO ITS ROSTER OF MODERN DESIGN PRODUCTS
A selection of Finnish-designed Alessi products will be available in-store and online

MINNEAPOLIS, Minn.Alessi, the Italian company known for creating designer everyday items from metal and plastic, will now be a part of FinnStyle's extensive collection of modern Finnish design goods. In mid-October, FinnStyle will begin carrying nearly 20 different products from two Finnish designers. Through these items, FinnStyle owner Ben Horn is able to introduce new products and spread his passion for Finnish design to customers around the world.

"At FinnStyle, our goal is to widen perspectives, inspire lifestyles and promote creativity through our products," said Horn. "Alessi's goods enable us to continue our mission and we are thrilled to augment our selection with this world-class company."

Among the new merchandise that will be available in-store and online are quirky plastic everyday objects such as duck-shaped kitchen timers and magnetic mouse-shaped bottle openers designed by Eero Aarnio. Aarnio is known as one of the pioneers of using plastic in industrial design and is famous for the ball chair, bubble chair and pastil chair. Many of his works are on display in some of the world's most prestigious museums including Victoria and Albert Museum in London, MoMA in New York and Vitra Design Museum in Weil am Rhein.

In addition, customers will find high-quality stainless steel items including coffee pots, teapots and serving sets designed by Kristiina Lassus. Lassus, born in Helsinki in 1966, attended the University of Industrial Arts of Helsinki and the Helsinki University of Technology. She is a recipient of several design awards including the Red Dot Award, Design Plus and Fair to Nature.

Alessi was founded in 1921 as a company that crafted metal goods for eating and drinking. The company has since evolved into a business that collaborates with world-famous architects and designers to create premium everyday objects. Among the best known products are Richard Sapper's kettle with a two-tone whistle, Michael Graves' kettle with the bird shaped whistle, and Philippe Starck's playful three-legged Juicy Salif citrus squeezer.

Alessi products will hit FinnStyle and FinnStyle.com in mid-October. To request more information and hi-res product images, please contact Erica Dao at erica [at] finnstyle [dot] com.

About FinnStyle
Nestled at the edge of downtown Minneapolis, Minnesota, FinnStyle specializes in offering the widest selection of high-quality, Finnish-designed merchandise in the United States. FinnStyle's one-of-kind shopping experience is aimed at widening perspectives, inspiring lifestyles and promoting creativity. Founded in 2002 by Ben Horn, FinnStyle began as a brick and mortar retailer, with the addition of the website following shortly after. Since FinnStyle's inception, the independently owned company has grown significantly year after year. Carrying 2,000 products from more than 20 Finnish brands, FinnStyle has served over 40,000 satisfied customers from nearly 100 different countries.

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