Saunamekko believes what you wear should feel just as good as the sauna does - comfortable, effortless, and part of the ritual. Saunamekko specializes in crafting saunawear from 100% New Zealand merino wool, which is naturally breathable, odor resistant, moisture wicking, and temperature regulating. Especially ideal for high-heat environments and keeping you cool in the sauna, Saunamekko's soft and free-flowing pieces also translate effortlessly from your sauna session to casual, everyday wear. From sauna dresses and bath suits, the merino wool saunawear is a comfortable, microplastic-free and all-natural alternative to today's synthetic swimsuits.

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.