Sweden’s Opto Design develops and markets quality design products which are handmade and manufactured exclusively in Sweden. The collections contain trays, coasters, trivets, placemats, chopping boards and more. Opto Design's company founder has since the mid-1980s, in collaboration with Tove Jansson and her immediate family, built an international range of products around the Moomins. Opto Design’s "Moomin The Collection" contains products with designs from Tove Jansson's original drawings. The first Moomin products in "Moomin The Collection" was launched in autumn 2008 and are sold with great success in Sweden, Norway, Finland, UK, Japan, Australia and now the United States.