The magical Finnish cartoon Moomin originates from a series of beloved children's books created by author and illustrator Tove Jansson, first published in 1945. Set in the whimsical Moominvalley, this lovable and gentle family of hippo-like creatures invite you on all of their fun adventures and quests. The stories remain just as endearing and poignant today as they were sixty years ago, as Jansson's work is celebrated for its enchanting illustrations and touching themes of family and friendship. Resonating with both children and adults alike, the Moomin characters have become known globally because of their adorable design, witty humor, warm hearts and adventurous spirits. Whoever is your favorite, all of the beloved Moomin characters can be spotted on our endless selection of Moomin collectibles.

Collect the English-translated Moomin books, and add a touch of Moominvalley to your home with housewares and accessories featuring original Moomin illustrations. FinnStyle sources Finnish and Swedish companies with Moomin licensing for high-quality gifts and collectibles.

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.