For fans of the beloved iittala Taika pattern, the name Klaus Haapaniemi will ring bells. The internationally recognized London-based Finnish designer's sense of whimsy and magic was illustrated in the pattern that graced the iconic dinnerware and other home goods. Together with Mia Wallenius, Klaus Haapaniemi launched his namesake artisinal and lifestyle brand in 2010. The designs are inspired by Finnish folklore, nature, and traditional decorative arts with a modern twist. Products are focused on fine materials and intricate, hand-printed textiles for both home decor and wear. Klaus Haapaniemi follows ethical principles in all production stages, including fair and equal collaboration and responsible use of resources.