Klaus Haapaniemi & Co has been internationally recognized for its ability to translate folk-inspired imagery into contemporary lifestyle designs. Based in London, Klaus Haapaniemi founded his own lifestyle and design studio in 2010 after seeing immense success with his Taika pattern for iittala in 2007. Decorated atop porcelain dinnerware, Taika features a mystical forest full of ornate owls and foxes. This unique design remains one of iittala’s most popular and enduring series, admired for its enchanting feel intricate illustrations.

Building on this early success, Klaus Haapaniemi & Co. continued to explore similar themes from the wild nature of Finland, mythology, and Finnish folklore. With many of his patterns featuring ocean elements, florals and landscapes, Haapaniemi states, “The wilderness doesn't only belong in natural landscape but exists in our unconsciousness, design, cooking, behavior and metaverse.” These rich and imaginative prints can be seen on a wide range of products, including scarves, trays, pillows, kimonos and more.

Made from the finest cottons, linens, velvets, wools, and silks for added luxury, traditional techniques like hand-printing ensure high-quality craftsmanship. Each piece reflects the brand’s commitment to artistry and narrative storytelling, produced in collaboration with skilled artisans. Klaus Haapaniemi & Co. has built a global following among design enthusiasts who seek to bring wonder and whimsy into everyday living.