In the 1970s, Marimekko desired to expand their horizons and pursued the talents of two impressive Japanese textile artists, Katsuji Wakisaka and Fujiwo Ishimoto. In particular, Katsuji Wakisaka introduced new aesthetics which enriched and expanded the Marimekko style. Trained at the Kyoto School of Art & Design, a 24 year old Wakisaka began to work with Marimekko and remained there for the next 8 years. Injecting a contagious playfulness, he refreshed the Marimekko design status quo. Famously known for creating the Bo Boo print, the condensed and flattened style of his cartoon-like graphics became his signature.

In addition to playful prints, color plays a large role in Wakisaka’s designs. The heavy use of primary colors enforced a whimsical aspect but also reaffirmed the mod tradition that Marimekko had established. The source of Wakisaka’s brilliance was his ability to purposely blur the lines between the living room and the nursery which brought fun back to home furnishings; his contributions gave Marimekko a new lease on life.

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.