Long a staple of Finnish fashion and Marimekko, the Jokapoika shirt was made for the "everyman," symbolizing much of Finnish Design. Wildly popular, the shape of the shirt has not changed since it was created in the mid 1950’s…until now. Marimekko happily introduces the Lady Jokapoika which provides a better fit for women’s bodies. Form fitting without being tight, the cut of this shirt is slightly narrower in the shoulders and a bit wider in the hip area. The result is a classic shirt that better suits the proportions of a woman.
The bold, effusive prints and textiles of Marimekko are the first to come to mind for many when thinking about Finnish design. Founded in 1951 by Finnish couple Viljo and Armi Ratia, the name Marimekko translated literally means "Mary-dress." Marimekko’s impact reaches beyo... More Marimekko
An influential designer with a Finnish mentality, Vuokko Eskolin-Nurmesniemi took clothing design and the printed fabric to a new height. Eskolin-Nurmesniemi joined the Marimekko design team in 1953 and revolutionized 1950’s fashion with her striped Piccolo fabric; which led to the creation... More Vuokko Eskolin-Nurmesniemi
I wore these on the cape in the late sixties...I had a purple and blue one then with the siver buttons and recently bought this one.SO glad I did. Nicer fit now,same cool looks and feel...LOVE this shirt...